creativity as
a lifestyle

Your acces to content, creativity & community.

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COLLABORATIONS

Scroll-stopping social media content rooted in storytelling and powered by creativity.

CREATIVES

Helping creators grow through community, collaboration, events, and sponsorships.

CLOTHING

Choose the creative lifestyle and wear your creativity.

our beliefs

1

cREATIVITY first

Creativity sets you apart, builds connection, and turns attention into action. It's how you find new angles, new solutions, and new ways to show up in a saturated world. It’s the one thing algorithms can’t fake. So we protect it, practice it, and put it at the center of everything.

2

STORY over everything

People don’t remember ads, they remember stories. Every piece of content we create, wear or share starts with a strong narrative. A good story sticks. It gives your brand depth, emotion, and direction. Whether it’s a 10-second reel or a full campaign, we craft stories that move people, not just pixels.

3

collaboration over competition

We grow faster, better, and bolder together. That’s why we build real community, support each other’s ideas, and share what we learn. Creativity thrives in connection. We don’t gatekeep knowledge or hoard the spotlight. If we rise, we rise as a collective. Because when one creator wins, we all win.

4

Creativity as a lifestyle

We don’t just preach creativity, we live it. Through what we wear, where we go, how we move. Creation is a way of life, not a job. It’s early runs, late edits, weekend shoots and weekday drops. It’s being bold enough to build a life around your passion. We’re here to make that possible and look good doing it.

“creativity is the variable of success”

- Tom Desplechin, Creator Founder

OUR STORY

Contre-Courant is a creative lifestyle brand based in Belgium and founded by Tom Desplechin in 2021. What started as a small production company, quickly evolved to something much bigger. Through opportunities and adversities, one thing kept us going: Creativity.

Today, Contre-Courant is a creative movement representing those who dare to live creatively. Those who swim against the current. We inspire people by empowering their creativity and we help companies find online results in this never-ending search for attention. With a focus on social media, content creation, creativity and storytelling, we don't follow trends, we make them.

To create, not just consume.
To connect, not just scroll.
To leave a legacy,
not just a like. 

Creatives

1500+

Active members

4+

Monthly events

20+

Resources

Tom Desplechin

Creator Founder

Aeneas Desmet

Freelance creative

Kato Van Hoefs

Producer

Our people

Ontmoet wie ons sterk maakt

At Contre Courant (Against the Current), we believe that every project begins with listening. To each other, to the environment, and to signals that are often overlooked. We take the time to truly understand where the need, the dream, or the potential lies. Not a standard trajectory, but a tailored process – intuitive, critical, and honest.

At Contre Courant, we understand the fundamental value of attentive listening as the foundation for every successful project. We believe that genuine listening goes beyond merely hearing what is said – it is an active process where we are fully present and direct our attention to the speaker.

DISCOVER

LIFESTYLE

The creator club tshirt

€30.99

United we stand shirt

€30.99

The creator club tshirt

€30.99

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Say less, create more!

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