we help brands win on social media through bold creative storytelling
Creativity that performs.
Creativity that performs.
The problem
Let us help you out!
Why Contre-Courant?
Most brands struggle to grow on social without losing authenticity.
The feed is loud, the algorithm ruthless. Attention is short. That’s where we come in. At Contre-Courant, we turn brand stories into content that connects, performs, and makes people care.
We combine creative storytelling, social strategy, and AI-powered production to help your brand grow with content people actually care about.
We don’t just follow trends. We build brand worlds that stand out, feel alive, and grow with your audience.
We don’t just create to post. We create to connect, spark emotion, and make people genuinely care about your story.
We don’t chase likes. We build legacy, shaping brands that stay relevant long after the scroll.
Services
Trusted by brands that care about creativity.
Get to know us
Contre-Courant is a creative lifestyle brand founded in 2021 by Tom Desplechin.
What began as a production company is now a movement that helps brands swim against the current. Creativity isn’t just what we do, it’s how we live. We believe in curiosity, experimentation, and bold storytelling that connects.
We breathe social media. We collaborate over compete. And we make ‘play’ part of the process.
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